This blog is for my Web Analytics and SEO class, IMC 642. This course examines how marketers strategically gather online information to measure traffic, engagement and potential impact on ROI. Explores search engine optimization (SEO) and social media optimization (SMO) strategies used to build an online presence for clients.
In this blog, I will share, and review web analytics and SEO topics that are old, current and groundbreaking. Also, examine how these tools work and can help build an online presence.
Enjoy, and please share!!!
Connect with me on linkedin: www.linkedin.com/in/josettefranks
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